SCALE REVIEWS

Alex and Antonia before Antonia's first radio interview at AirAmerica (still from SCALE: Measuring Might in the Media Age)
Please post your review of SCALE here!
Chuck Tyron writes in the Chutry Experiment: "Alex’s documentary is a “little” film in the best sense of that
term: intimate and reflective without being intrusive, and she and
Antonia consistently reflect on the role of the camera in mediating
what is happening onscreen, a theme that is introduced in the opening
sequence when Antonia and Alex plan the scene they are about to
perform. Shots of Alex, reflected in a darkened window, camera in
hand, also remind us that we are watching a constructed artifact,
something that is actively making meaning, unlike most news shows that
seek to hide their seams to create the illusion of objective truth.
I’ll admit that I’m somewhat skeptical of one of the underlying assumptions suggested by the film and by the framing on Scale’s Snag page,
which asks whether “regular people can use the media” to expand the
reach of their voices, in part because it seems to treat the media,
which I regard, in part, as a vast collective of individual people
often with competing agendas, too homogeneously (that is by implicitly
excluding those in the media from the category of “regular people”).
This is beyond the intended scope of Alex’s documentary, but I’ve also
found myself interested in thinking about how we are experiencing a
different sort of scale-shift in the field of journalism right now as a
number of major local newspapers are going bankrupt or shifting to
online-only editions, with once powerful voices now becoming somewhat
muted in relationship to their digital counterparts, a question that
seems to be a dominant one at this year’s South by Southwest Film
Festival. And yet, as I move into my seventh year of blogging, I
continue to find myself returning to some of the questions Alex raises
in this film, about how political speech is shaped by the media in
which we communicate. And I’m especially glad that I’ve had the blog
as a means of working through many of those reflections with such an
attentive, critical audience. (see more on his blog)